The 'world famous' Cap'n Jaspers is an iconic eatery situated on the harbour of Plymouth's Barbican. A trip to Plymouth is not complete without a visit.
Back in 2103, whilst illustrating assets for the identity, we had the perfect brief for a website - 'Keep the logo, and just make it fun' said owners Adrian and Georgie - So using the original building's long 'bar' as our lead we made the online experience as tasty as possible.
We created an identity around illustrations that capture the essence of Jasper's. Including tea spoons on chains and the ever present seagulls!
Visit the Jasper's website here
As well as the website, we've spread the new identity across menu leaflets and posters.